CASE: HIGH-TICKET SCALESYSTEM: ACQUISITION ENGINEVELOCITY: +147% PIPELINE GROWTH

Scaling High-Ticket Local Revenue by 147%

How we installed the automated Acquisition Engine to capture demand for a high-volume local service business.

Screenshot of Fenced Up website showing local SEO metrics
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Ad Sessions

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Engagement Events

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Active Users

1. Situational Analysis

  • The client possessed a high-quality service delivery mechanism but suffered from analog dependency. Reliance on inconsistent word-of-mouth created a 'feast or famine' revenue cycle, with zero data visibility into real-time market demand.
  • They had no web presence, tracking, or local visibility — and relied solely on word-of-mouth.
  • The goal: build every core system from the ground up — a modern Webflow website, an optimized Google Business Profile (GBP), domain configuration, and analytics infrastructure to enable data-driven growth.

2. Mission Parameters

Core Infrastructure to maximize conversion velocity
Market Dominance via localized reputation assets
RevOps to automate the lead-to-calendar journey
Acquisition Engine to capture high-intent search traffic
Conversion Tracking for calls, forms, and ad performance

3. System Deployment

Phase 1: Core Infrastructure

  • Rebuilt the entire Fenced Up website from HTML into Webflow with no prior template.
  • Designed & developed five localized landing pages (Katy, Memorial, West Houston, Sugar Land, and Main Houston).
  • Implemented responsive layouts, lazy-loading, WebP imagery, async scripts, and schema-based metadata for high Pagespeed performance.
  • Integrated lead-capture forms connected through native Webflow CMS and Zapier / Pipedream for automations.

Phase 2: Asset Configuration

  • Created brand identity (logo, color palette, fonts).
  • Registered & connected domain (getyoufencedup.com) with SSL enabled.
  • Configured DNS records and redirects to support future subdomains.
  • Established branded email and CRM forwarding.
Fenced Up logo variations

Phase 3: Market Trust Protocols

  • Claimed and verified Fenced Up's GBP in-person using photo verification.
  • Completed categories, service areas, attributes, hours, and UTM-linked calls to action.
  • Uploaded localized images and regular posts to build search relevance.
  • Implemented keyword targeting for "fence installation", "cedar fencing", and "treated pine fencing Houston."
GBP post updates dashboard

Phase 4: Revenue Operations (RevOps)

  • Deployed Server-Side Tracking (GTM) to bypass cookie restrictions and capture 100% of conversion data.
  • Unified cross-channel attribution (Google Ads + Organic) into a single "Source of Truth" dashboard.
  • Engineered a live Executive view for real-time visibility into Cost Per Acquisition (CPA) and Pipeline ROI.
  • Automated the feedback loop between CRM status and Ad Platforms to optimize for revenue, not just leads.
Website traffic dashboard

POWERED BY MODERN INFRASTRUCTURE

Google Tag Manager
Google Ads
Looker Studio
Google Analytics
Webflow
Zapier
Google
Stripe
Google Tag Manager
Google Ads
Looker Studio
Google Analytics
Webflow
Zapier
Google
Stripe

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