CASE: HIGH-TICKET SCALESYSTEM: ACQUISITION ENGINEVELOCITY: +147% PIPELINE GROWTH
Scaling High-Ticket Local Revenue by 147%
How we installed the automated Acquisition Engine to capture demand for a high-volume local service business.
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1. Situational Analysis
- →The client possessed a high-quality service delivery mechanism but suffered from analog dependency. Reliance on inconsistent word-of-mouth created a 'feast or famine' revenue cycle, with zero data visibility into real-time market demand.
- →They had no web presence, tracking, or local visibility — and relied solely on word-of-mouth.
- →The goal: build every core system from the ground up — a modern Webflow website, an optimized Google Business Profile (GBP), domain configuration, and analytics infrastructure to enable data-driven growth.
2. Mission Parameters
Core Infrastructure to maximize conversion velocity
Market Dominance via localized reputation assets
RevOps to automate the lead-to-calendar journey
Acquisition Engine to capture high-intent search traffic
Conversion Tracking for calls, forms, and ad performance
3. System Deployment
Phase 1: Core Infrastructure
- ✓Rebuilt the entire Fenced Up website from HTML into Webflow with no prior template.
- ✓Designed & developed five localized landing pages (Katy, Memorial, West Houston, Sugar Land, and Main Houston).
- ✓Implemented responsive layouts, lazy-loading, WebP imagery, async scripts, and schema-based metadata for high Pagespeed performance.
- ✓Integrated lead-capture forms connected through native Webflow CMS and Zapier / Pipedream for automations.
Phase 2: Asset Configuration
- ✓Created brand identity (logo, color palette, fonts).
- ✓Registered & connected domain (getyoufencedup.com) with SSL enabled.
- ✓Configured DNS records and redirects to support future subdomains.
- ✓Established branded email and CRM forwarding.
Phase 3: Market Trust Protocols
- ✓Claimed and verified Fenced Up's GBP in-person using photo verification.
- ✓Completed categories, service areas, attributes, hours, and UTM-linked calls to action.
- ✓Uploaded localized images and regular posts to build search relevance.
- ✓Implemented keyword targeting for "fence installation", "cedar fencing", and "treated pine fencing Houston."
Phase 4: Revenue Operations (RevOps)
- ✓Deployed Server-Side Tracking (GTM) to bypass cookie restrictions and capture 100% of conversion data.
- ✓Unified cross-channel attribution (Google Ads + Organic) into a single "Source of Truth" dashboard.
- ✓Engineered a live Executive view for real-time visibility into Cost Per Acquisition (CPA) and Pipeline ROI.
- ✓Automated the feedback loop between CRM status and Ad Platforms to optimize for revenue, not just leads.
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