How a local fencing company used Webflow & Automation to generate 147% more leads in 90 days.
1. Overview
Fenced Up, a Houston-based fencing company, needed a complete digital relaunch.
They had no web presence, tracking, or local visibility -- and relied solely on word-of-mouth.
The goal of this foundation phase was to build every core system from the ground up: a modern Webflow website, an optimized Google Business Profile (GPB), domain configuration, and analytics infrastructure to enable data-driven growth.
2. Objectives
Build a professional web foundation using Webflow for long-term scalability.
Establish local presence via Google Business Profile setup and optimization,
Lay SEO groundwork with on-page structure, schema, and keyword alignment.
Implement analytics automation across GA4, Tag Manager, and Looker Studio.
Connect conversion tracking for calls, forms, and ad performance.
3. Process
Website Site Build
Rebuilt the entire Fenced Up website from HTML into Webflow with no prior template.
Designed & developed five localized landing pages (Katy, Memorial, West Houston, Sugar Land, and Main Houston.
Implemented responsive layouts, lazy-loading, WebP imagery, async scripts, and schema-based metadata for high Pagespeed performance.
Integrated lead-capture forms connected through native Webflow CMS and Zapier / Pipedream for automations.
Branding & Domain Setup
Created brand identity (logo, color palette, fonts).
Registered & connected domain (getyoufencedup.com) with SSL enabled.
Configured DNS records and redirects to support future subdomains.
Established branded email and CRM forwarding.
Google Business Profile & Local SEO
Claimed and verified Fenced Up's GPB in-person using photo verification.
Completed categories, services areas, attributes, hours, and UTM-linked calls to action.
Uploaded localized images and regular posts to build search relevance.
Implemented keyword targeting for "fence installation", "cedar fencing", and "treated pine fencing Houston."
Submitted sitemap & structured data through Search Console for indexation
Analytics & Automation Setup
Configured Google Tag Manager for all conversion tracking events.
Integrated Google Ads, GA4, and Search Console for cross-channel insight.
Built a Looker Studio dashboard visualizing live metrics (CPC, CTR, leads, traffic by city).
Created automated data flows between Webflow → GA4 → Looker Studio to eliminate manual reporting.
