How we installed the automated Acquisition Engine to capture demand for a high-volume local service business.
1. Situational Analyis
The client possessed a high-quality service delivery mechanism but suffered from analog dependency. Reliance on inconsistent word-of-mouth created a 'feast or famine' revenue cycle, with zero data visibility into real-time market demand.
They had no web presence, tracking, or local visibility -- and relied solely on word-of-mouth.
The goal of this foundation phase was to build every core system from the ground up: a modern Webflow website, an optimized Google Business Profile (GPB), domain configuration, and analytics infrastructure to enable data-driven growth.
2. Mission Parameters
Deploy Core Infrastructure to maximize conversion velocity.
Establish Market Dominance via localized reputation assets.
Implement RevOps to automate the lead-to-calendar journey.
Activate the Acquisition Engine to capture high-intent search traffic.
Connect conversion tracking for calls, forms, and ad performance.
3. System Deployment
Phase 1: Core Infrastructure
Rebuilt the entire Fenced Up website from HTML into Webflow with no prior template.
Designed & developed five localized landing pages (Katy, Memorial, West Houston, Sugar Land, and Main Houston.
Implemented responsive layouts, lazy-loading, WebP imagery, async scripts, and schema-based metadata for high Pagespeed performance.
Integrated lead-capture forms connected through native Webflow CMS and Zapier / Pipedream for automations.
Phase 2: Asset Configuration
Created brand identity (logo, color palette, fonts).
Registered & connected domain (getyoufencedup.com) with SSL enabled.
Configured DNS records and redirects to support future subdomains.
Established branded email and CRM forwarding.
Phase 3: Market Trust Protocols
Claimed and verified Fenced Up's GPB in-person using photo verification.
Completed categories, services areas, attributes, hours, and UTM-linked calls to action.
Uploaded localized images and regular posts to build search relevance.
Implemented keyword targeting for "fence installation", "cedar fencing", and "treated pine fencing Houston."
Submitted sitemap & structured data through Search Console for indexation
Phase 4: Revenue Operations (RevOps)
Deployed Server-Side Tracking (GTM) to bypass cookie restrictions and capture 100% of conversion data.
Unified cross-channel attribution (Google Ads + Organic) into a single "Source of Truth" dashboard.
Engineered a live Executive view for real-time visibility into Cost Per Acquisition (CPA) and Pipeline ROI.
Automated the feedback loop between CRM status and Ad Platforms to optimize for revenue, not just leads.
